Peter Sullivan

Allspice Labs

• Built publisher acquisition from zero into a repeatable motion, selling into food bloggers with 10k to 10M monthly visitors
• Won against entrenched incumbents; owned pricing, packaging, ICP, and funnel
• Designed the Stripe billing infrastructure: ten-tier catalog, annual and monthly plans, promo and payment-link flows
• Built Sage, the outbound agent that generates pipeline with no SDR team and no ad spend. It researches, drafts, and self-reviews, and every send clears a human approval gate
• Cloned employee knowledge into role-specific AI agents with custom skills, so they act rather than answer. A person reviews the work and corrects it back in
• Opened a white-label motion selling the platform under other companies' brands

ServiceNow

• $10M+ net-new ACV across tenure
• 200% / 115% / 175% of quota in 2024 / 2023 / 2022
• Mid-Market AE Rookie of the Year 2022; promoted three times in three years

FARO Corp

• His own entity, and the home of ten shipped apps and games
• Built agent loops that ship iOS apps end to end. They scaffold the app, write new features, test them, and upload builds to App Store Connect autonomously. A person only submits for review and does final testing. FARO Arcade came out of that loop: six games in one summer, each its own codebase, from Aurora to Brickfall, Echo, Mazekeep, and Orbs
• Spark, a two-player date-night app whose entire session rides inside the iMessage bubble. No accounts, no server state, both phones rebuilding the same deck from a shared seed, against a 30,766-venue catalog with live table availability
• Daily Sales Tips, one tip a day on the compounding argument that one percent daily leaves you thirty-seven times better in a year
• An autonomous social pipeline that scouts topics, generates and animates the video, reviews it against a rubric, and publishes to TikTok and Reels. It skips the day rather than post something weak

SiliconExpert

• 185% average month-over-month attainment as a Sales Rep
• Built outbound pipeline and mentored junior reps before moving to full-cycle closing

NWN

• Built out the BDR and inside sales team
• Sourced $2.5M in pipeline that closed, inside a six-month tenure